What Is Email Routing?
Typically, incoming emails go through a spam filtering service, and all clean emails are sent to the mail server. Email routing goes a step beyond spam filtering and lets you copy or redirect emails based on customized rules. The routing rules can be based on the sender, recipient, or many other parameters. With email routing, an email can be sent to the original recipient and carbon copied to additional recipient(s), or it can be redirected to a completely different destination.
Why Would I Need Email Routing?
Email routing will help you keep track of important emails and make sure the right people are kept in the loop. There’s a lot of ways you can use email routing:
- Send sales inquiries to the right person or department
- Instantly sort large amounts of email
- Automatically copy emails to managers for oversight and accountability
- Selectively archive important emails
Used correctly, email routing gives your business a competitive edge by improving efficiency and organization.More Routing Examples
Email Routing Services Webservio has a variety of email routing solutions to give you the right features and capabilities for your business.
Webservio's Message Routing system works with your existing email configuration, including complex situations with multiple servers or domains. Use it organization-wide for inbound and outbound emails. You can also add modules for archiving, encryption, disclaimers, autoresponders, and email signatures to the Message Routing service.More About Message Routing
Other Routing Services
These services are mainly used for email security and collaboration, but they also provide some routing capabilities. One of these services could be the best fit, depending on how you want to use email routing.
If you’re already using one of these solutions, Webservio can setup email routing for you as a one-time project with no need to switch providers. Or transfer your account to Webservio for ongoing support and consultation.
Take the Next Step
Have some questions or not sure which routing solution is the best fit for you? Let's have a chat!Schedule a Free Consultation
Ways to Use Email Routing See how email routing can improve the way you work
Organize Your Overflowing Inbox
Automatically direct messages to the appropriate department or person based on sender, subject, or other aspects. Combined with Webservio's IzzyMail service, you can even send emails to specific folders and access them from any computer or device.
Direct Sales Inquiries to the Right Person
You can use email routing to assign sales inquiries to your sales team. Emails can be directed to different people depending on time of day, type of inquiry, or a combination of other factors.
Improve Customer Satisfaction
Keep your account managers in the loop about all client activity. Domain name routing can copy all emails from priorityclient.com to the assigned account manager. If their client has a billing question or support issue, they can make sure the matter is resolved, notice upsell opportunities, or get client feedback.
Automatic CC for Teams
Subject line keywords can be used to automatically copy emails to everyone on the team. This method is much easier than remembering who to CC and works for inbound and outbound messages. Add it once and it gets copied with every reply!
Facilitate Oversight & Accountability
Managers can monitor department-wide activity without being flooded by repetitive automated emails. Unnecessary emails can be separated or deleted so that important messages are not overlooked.
Protect and Store Critical Emails
Automatically encrypt emails that contain sensitive information, like account numbers or other personal information. In addition, these emails could be redirected to a separate email system with additional security controls. Or use custom rules to selectively archive certain types of emails.