As the
competition between different pay-per-click
systems gets fierce, the cost for these
systems also tends to get higher. This
is where the organic search results
prove to be extremely cost effective.
Webservio's organic search optimization
is performed in various steps:
Keyword
Density Analysis
Targeting an audience
through a search engine requires the
knowledge of what keywords the audience
would use to perform searches. It is
imperative that your website have keywords
embedded in your site that relate to
the services and products that you market.
The keyword density analysis allows
us to determine the proper keywords
for an effective search engine rank
positioning.
Meta Tags
and Content Analysis
The primary function
of search engines is to be able to provide
relevant search results based on the
keywords that your customers have used.
Therefore, once we complete the keyword
analysis, we determine how well your
content is laid out in terms of search
engine friendliness. We place the relevant
meta tags on your website and make sure
that the content has relevancy to the
keywords that we try to promote.
Website Code Analysis
As search engines
get more "intelligent," coding
practices have also become a very important
factor in search engine optimization.
Having content is not adequate for good
search
engine positioning.
The use of flash, frames and Java scripts
can also hinder the implementation of
good optimization techniques, since
these features obstruct the search engine
spiders from crawling through the pages.
Webservio will analyze the code of your
website and give the necessary recommendations
to make the site search engine friendly.
Dynamic Website Analysis
If your website is
a database-driven site, then it can
be a hindrance to the search engine
ranking. Search engines may not be able
to spider your site correctly due to
the dynamic nature of the pages, and
this affects your ranking. Webservio
analyzes these dynamic sites and implements
techniques that will greatly enhance
your site to make it readable for search
engines.
Search engine and Directory Submissions
While
there are various websites on the Internet
claiming to perform this service, it
can greatly hurt your site's ranking
if search engine optimization is done
improperly. By letting Webservio submit
to the major search engines, you are
assured that our experience and expertise
will serve your company in the best
way possible. Webservio does directory
submissions manually instead of using
automated tools. This eliminates the
issue of submitting to directories that
may be irrelevant to your area of business.
