Pay-per-click
systems have become extremely popular
over the last couple of years. They
are generally seen as quick fixes as
far as search engine placements are
concerned. The downside to this, however,
is the high marketing expenses associated
with such systems. Being listed for
the right keywords may cost money per
lead, but it can be managed in real
time and can give a good ROI if done
correctly. There are two major pay-per-click
systems currently:
Google Adwords which feeds Google and AOL
Overture which feeds Yahoo, MSN, Altavista, Excite
The big advantages
of using pay-per-click methodology are
the ability to track your keywords efficiently,
the ability to define your own creative
ideas, and the ability to select regions
and days when the ads can be displayed.
Organic search results do not have the
flexibility of pay-per-click campaigns.
However, due to the auction nature of
these pay-per-click systems, your costs
could spiral within a few minutes, should
your competitors decide to target your
keywords.
Managing a pay-per-click
campaign can be time consuming and intimidating.
You have to constantly keep track of
your keywords and update your bid totals
for an effective ROI. A regular analysis
also needs to be done to determine the
strong performing keywords and weed
out the weak ones. This entire process
consumes considerable amounts of time
which can be very challenging for someone
who is especially new to online marketing.
Webservio
can take over or create new marketing
campaigns for you while keeping them
within your budget. By submitting weekly
reports, you are also informed of the
campaigns that are being conducted.
Since during our initial meeting we
determine your target audience and market,
we are able to tweak the keywords and
their bids for best placements.
